Step Away From the Computer

This blog focuses on small business, quality, and social media.  We try to provide an equal balance of all three.  But as I look at the various blogs, podcasts, twitter streams, and other social media that I follow I’m noticing that there’s way too much coverage of social media.  I mean, how many posts about using Twitter in your small business can you read anyway.  My apologies for contributing to this glut of redundant information.

Today I’d like to offer a short, simple piece of advise for your business.  Close this page, get up from your chair, and go find a customer.  If you’re in retail it should be easy.  There’s probably a customer under your roof as you read this.  If you don’t operate out of a storefront, you may have to do a little more.  You may have to make a phone call.  You may have to actually leave the building.

As I write this many of you are past the half-way point of your work day.  Set the paperwork aside and actually communicate face-to-face, or at least by phone with another human being who might  buy your product or service or refer you to someone who will.

Don’t get me wrong.  I’m still a big believer in using the internet, especially the web 2.0 tools, to market your business.  But you can fall into a viscious trap if you spend your whole day staring at a computer monitor.  Life is all about balance.

That’s it for today.  I’m outta here.