This blog focuses on small business, quality, and social media. We try to provide an equal balance of all three. But as I look at the various blogs, podcasts, twitter streams, and other social media that I follow I’m noticing that there’s way too much coverage of social media. I mean, how many posts about using Twitter in your small business can you read anyway. My apologies for contributing to this glut of redundant information.
Today I’d like to offer a short, simple piece of advise for your business. Close this page, get up from your chair, and go find a customer. If you’re in retail it should be easy. There’s probably a customer under your roof as you read this. If you don’t operate out of a storefront, you may have to do a little more. You may have to make a phone call. You may have to actually leave the building.
As I write this many of you are past the half-way point of your work day. Set the paperwork aside and actually communicate face-to-face, or at least by phone with another human being who might buy your product or service or refer you to someone who will.
Don’t get me wrong. I’m still a big believer in using the internet, especially the web 2.0 tools, to market your business. But you can fall into a viscious trap if you spend your whole day staring at a computer monitor. Life is all about balance.
That’s it for today. I’m outta here.
Filed under: Advertising, Marketing and Positioning, Balancing Business and Personal Life, Social Media, The Internet | Tagged: small business, Social Media, twitter |
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