So You Think You Know How to Motivate?

dan pinkThanks to my Irish friend, Krishna De, for posting on her interview with Dan Pink, author of a new book called Drive. To make a long story short, pink believes that the old “carrot and stick” theory works in only a limited number of cases and may, in fact, reduce productivity, and he has scientific evidence to back up his claim.

Of course Pink has a solution to the problem which he explains in the book.

Check out Krishna’s post, especially the eighteen-minute video of Pink speaking on the subject.

Escape from Cubicle Nation

http://www.escapefromcubiclenation.com/

For a long time I’ve been a fan of Pamela Slim and her blog, Escape From Cubicle Nation.  The topic, as the name implies, is breaking free from the corporate world and starting your own business.  While Mining the Store is primarily aimed at those of you who have already made that move, there’s still a lot to be learned from Pamela’s blog. As a fellow entrepreneur, her posts are always interesting and well worth the time.

Pamela recently released a new book called, surprisingly enough, Escape From Cubicle Nation.  I haven’t read the book myself but my friend Krishna De has done an interview with Pamela on her Biz Growth Live  podcast.

You can download a free chapter of the book at the Escape web site.  Check it out!

Small Business Search Using Google Local

I’ve posted here before on the subject of Google Local Search.  Rather than go into too much detail again, you can review Free Advertising for Your Small Business.

But, here’s a video from Google that might help you, especially if you haven’t listed your business yet.

Thanks to Krishna De and her guest, Ken O’Connor, for pointing out this resource on Krishna’s Business Growth Live podcast.

Post Card Marketing for Small Business

As important as it is for small businesses to get involved in social media and web advertising, sometimes you just have to go to the Postal Service to deliver your message.  Computer-savy types like you and me may forget that there are a lot of folks who just don’t use a computer.  If we focus all our attention online, we’re going to miss a lot of people.

Over the weekend, I listened to my friend Krishna De’s podcast interview with Joy Gendusa, Founder of Postcardmania.com.   At a little over an hour, it’s a bit long but well worth your time.  Download it to your iPod and listen to it on your daily commute, or do what I do and listen as you bicycle, walk, cut the grass, or however you spend your outdoor time

Gendusa discusses the history of her business and offers some very valuable tips on things like selecting mailing lists, determining the size of your postcard, and what the message should look like.

Here’s the thing.  We all get a lot of direct mail at home and at work.  Often it goes right into the circular file unopened and the message is lost.  With a postcard you save on printing costs but you also ensure that your message will at least be seen.  As Gendusa points out, frequency is important.  The message may not register the first time, but after a few exposures it will.  Frankly I can’t imagine why more businesses don’t use postcards on a regular basis.

Check out the podcast, check out Krishna’s other stuff at her website, and take a look at the Postcard Mania web site.

Mike Buckley (2nd from right) and his wife Jan (right) meet with Irish Minister John McGuinness (left) and Krishna De (2nd from left)

Mike Buckley (2nd from right) and his wife Jan (right) meet with Irish Minister John McGuinness (left) and Krishna De (2nd from left)

Back Up Your Social Media

It’s a beautiful day in the Heartland so I decided to take a break and wash my car.  While I was cleaning off the muck I listened to one of my favorite podcasts, The Podcast Sisters.  The episode in question is number 069.  There are no shownotes on the web site, so if you want to hear it,you’ll have to download the audio via iTunes or you can find it at the Blubrry Podcast site.

Anna Farmery and Krishna De are discussing the topic “Is It Too Late to Join the Social Media Revolution.”  In the leadup to the title discussion the ladies bring up an interesting point that’s worth some serious consideration.  As you know, I”m a serious advocate for the use of small media tools by small business.  But as we make our way through this difficult worldwide  economy (Anna is in the UK.  Krishna is in Ireland.) we have to be careful of how much of our information resides solely on social media sites.

What would the effect be on our business if one of these sites were to go out of business.  Your network of 3,000 twitter contacts won’t be much good to you if twitter suddenly goes away, unless you have the information backed up.  twitter is particularly vulnerable since they sell no ads.  But there’s no reason to think that any site, with the possible exception of Google, is 100% rock solid.

As we transition more and more of our business activity to third-party sites, it might be a good time to look into the possitility of exporting your contact lists, friend lists, etc. to your own hard drive, just in case.