Salesmanship Part 1

andy rooneyI hate to sound like Andy Rooney here, but have you ever noticed….how few people try to sell you anything anymore? I’m not talking time share pitchmen, or vacation club scam artists (more on that later), I’m talking about the person behind the counter at the retail store or anywhere else where you may need help making a purchase.  You’d think that in a tough economy people would be doing their best to convince you to part with some of your money.

I have two stories to tell you along these lines; one today and the other tomorrow.  Today’s story involves Dave Sinclair, a St. Louis auto retailing institution.  He’s famous for his television commercials, featuring just Dave standing behind a somewhat hokey-looking podium that has his logo on it.  No flash, no gimicks, just Dave talking to you about his latest deals.  Click on the link to meet Dave (somewhat) in person.  Sinclair is in his 80s and must have gone straight from the maternity hospital to the car dealership. or so it seems.  Dave is a blue-collar guy selling blue-collar cars to blue-collar customers.

Lately a lot of his TV spots have centered on the fact that he sells GM and Ford products exclusively.  No foreign-made cars at Dave Sinclair.  He encourages his viewers to buy from him, of course, but if not, “then buy American from somebody.” But, that’s not today’s story.

The story is that Dave’s business is good and he’s hiring…..and that he’s getting few takers.  He prefers to hire older workers (baby boomers) who know what hard work is and aren”t afraid of it.  In his usual straight-ahead approach, he told a local TV reporter “I’m not paying people to stand around.  I”m paying them to sell cars.”

In a world where the first question from a lot of job applicants is “How much vacation do I get?” his approach obviously makes a lot of people nervous.  It’s not touchy-fealy, or politically correct.  But it’s brutally honest, and that’s something that’s sorely missing today.  Personally I’d rather work for someone who’s upfront with me than someone who smiles all the time while he’s planning to stab you  in the back.

I believe it’s Sinclair’s honest approach that’s kept him in the car business for longer than most of his customers have been alive.  Good luck, Dave.  I hope you find the folks you need to keep the legacy alive.

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Episode 4

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 4.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called “Shenandoah” and it’s by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

  1. We learn a valuable lesson in sales from a beer vendor at Busch Stadium.
  2. On paying $7.95 for a beer and why you have to ask the right questions to find out your customer’s real objection.
  3. Why a mission statement is the critical first step in growing your business.
  4. Why you won’t see “get rich quick” ads on this page.
Direct download: Episode_4.mp3

Episode 3

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 3.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called “Shenandoah” and it’s by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

According to my wife, I should lighten up, so welcome to Mining the Store Lite–half the fat and calories of our regular podcast with all the flavor.

Looking for great free software?  Here are two “best of” links.  PC Magazine’s “Best Free Software” and CNET’s “Webware 100“.

Results of our field trip to Branson, MO, the “live entertainment capital of the United States.”

Could your keyboard be 500 times dirtier than your toilet seat?  The BBC says yes.

MTS finally gets into Twitter.  It’s a lot more than we thought it was.

Check out what I do at my day job at the Mine Your Own Business blog.

Direct download: Episode_3.mp3
Category: podcasts — posted at: 12:14 AM

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