Miracle on 34th Street

I was just watching the classic movie, Miracle on 34th Street.  You know, the real one with Maureen O’Hara and Edmund Gwenn.  You may remember Santa’s innovative approach of sending Macy’s customers to other stores, putting the children first.  In 1947, the year the movie was made, that was quite a new concept.  Who could believe that a greedy business like Macy’s would send someone to a competitor?

Of course, as Mr. Macy pointed out, the positive publicity from this strategy would drive more customers their way, increasing their profits.

Today we would call a similar philosophy TQM or Total Quality Management.  Put the customer first, regardless of short-term profit, and your business will come out ahead in the long run.  Santa was ahead of his time.  But that’s not so surprising, is it?

Today, as all of my retail friends take a last breather before the sprint from “Black Friday” to Christmas Eve, I hope that you all enjoy your Thanksgiving Day meal with family and friends, then sit back and relax.  Enjoy this last peaceful day before the big rush begins.  Whatever time you’ve chosen to begin your “Black Friday” promotions, whether it’s 3:00 AM (ridiculous) or your normal opening hour, keep in mind the reason for the season.  Amidst the madness of the next four weeks, please take time out for the three R’s.  Rest, Recreation, and Reflection.

Rest. You can’t be at your best unless you’re physically strong.  No matter how hectic the next few weeks may be, nourishment, exercise, and sleep are the fuel that will keep you going.

Recreation. Break the word down.  Re-creation.  Again, you have to feed the inner man or woman.  Take the time to read a good book, even if it’s only 10 minutes a day.  When you work, work hard.  But then allow yourself to play, even if it’s just for a little while.  Nobody can be “on” twenty-four hours a day.

Reflection. At the end of this hectic selling season comes a day we call Christmas.  Don’t forget what that day is really all about.  We all sell something and for most of us this is the time of year we sell the most, but if not for that Child born in that manger more than 2,000 years ago, would it all be worth it?  I don’t think so.

So, enjoy your Thanksgiving and I hope that the next month of so are all that you hope they will be, both personally, spiritually and profitably.

PS.  They call the holiday “Christmas“.  I hope your signage and advertising reflect that.  If I come into your store and someone wishes me “Happy Holidays” or any similar politically correct nonsense, I will shake the dust off my sandals and move on.  I’m just sayin’……..

 

Christmas Eve Eve

Here we are on the twenty-third day of December, 2009.  We’ve almost completed the first decade of the twenty-first century and it’s certainly been a challenge.  The fact that you’re reading this is a sign that you’re one of the best of the best.  You’re a competitor and a survivor.  Congratulations!

No one knows what 2010 will bring but I suspect it will be interesting.  The current administration doesn’t seem to be a friend of small business in spite of their claims.  As I’ve said here many times before, small business is the engine that drives the American economy.  That’s been true in good times and in bad.

So, as we prepare to celebrate Christmas and the beginning of a new year, keep the faith!  Keep doin’ what you’re  doin’ and take advantage of the agility that only a small business can muster to beat the competition.  I have confidence in you.

They’re Still Spending Money

Silver Dollar City

Christmas Lights at Silver Dollar City

I spent an extended weekend in Branson, MO, injecting myself with a megadose of Christmas spirit.  For those who don’t know, Branson is one of the few places in the world where belief in God and country isn’t just a good thing, it’s the only thing.

Branson is also a shopper’s paradise.  Three outlet malls, a high-end shopping promenade along the lake front, and hundreds of small retail establishments  mean that you can shop ’til you drop and still not get it all in.  Naturally, you would expect the crowds to be small what with the recession and all.  WRONG!

We stayed in our second-choice motel because our first choice was full.  “No Vacancy” signs were visible all over town.  There was a long traffic backup just to get on the parking lot of the largest of the three outlet malls on Saturday morning.  The stores were full and people were carrying packages.

Maybe people were spending less than usual.  Maybe they were attracted to the outlets for their lower prices.  I can’t say.  But the non-outlet stores were just as busy.

One amazing sight was the Coach outlet store.  For the men in the crowd, Coach sells purses at outrageously high prices.  For most people, buying a Coach purse will mean that you won’t have any money left to put in it.  But, I digress.

Again, maybe it’s the discount prices.  But even at an outlet store, a Coach purse is definitely a luxury purchase.  But there was a line outside waiting to get into the  store!  There was a “bouncer” at the door, only admitting a customer when one left.  It looked more like an upscale nightclub in a big city than an outlet store in the Missouri Ozarks.  Amazing!

Make no mistake, people are spending money.  How much money remains to be seen.  But it’s out there.

Manny’s Christmas

mannys_christmas

Manny's Christmas by Kyle Crane

Ten years ago, Kyle Crane wrote a little book called “Manny’s Christmas.”  Like a lot of little books, some copies were sold, some weren’t.  Recently Kyle’s son Benton came across the remaining supply of his dad’s book and decided to put up a web site and surprise his dad with some enexpected sales.

I’ve ordered the book but haven’t received it yet so I can’t offer a review.  So, you may be wondering why I’m mentioning it here.  Plus, it’s a Christmas book, not a business book.  So, what’s the deal?

It’s simple, really.  This site is all about entrepreneurship and social media. Benton’s site is an excellent example of both. He’s turning an unproductive asset (the unsold books) into a revenue stream.  He’s using word-of-mouth and social media to promote sales.

So, good luck to Benton. I hope he sells a ton of books.  At just $9.95 a copy, I thought it was a good investment to buy a book, just to have it around for a last-minute Christmas gift.  Besides, anyone who puts web 2.0 to such good use deserves a plug.