Episode 9, Our First Remote

Episode 9 Our First Remote
Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 9.There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

My Twitter ID is michaelbuckley and you can also find me on Friendfeed.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

This time on Mining the Store

:50    Me whining about being hot.
1:25  Call for comments
1:48  Help a Reporter Out
You could be come famous or at least recognized for your expertise.
4:02  Would you fly an airline called Derrie-Air
People respond to creative advertising, even when the company’s made up.  Thanks to              Patrick  Byers at the Responsible Marketing blog.
6:00  Mark Cuban’s tax plan.  You’re going to like it.
7:34  Podcamp Ireland.  I’m going to camp.
9:25  Common Craft, computer stuff for dummies.
10:32 The Podcast Sisters
Krishna De
Anna Farmery
Heather Goringe

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Episode 5

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 5.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called “Shenandoah” and it’s by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

2:04   Harvey Korman
2:45   Missouri Department of Revenue–How not to do customer service.
6:57   78 million Baby boomers are a diverse group.
US boomers range in age from 44 to 62
They ARE on the internet
44% of internet users age 50+ have broadband service
They use the web for a variety of purposes.
If you’re not reaching out to boomers, you’re missing business.
10:45 Contact me on Twitter and Facebook.
http://twitter.com/michaelbuckley
11:16 Anna Farmery–Healthy Business Relationships
http://www.theengagingbrand.typepad.com
12:23 More Anna–The Engaging Brand Episode 167, Joe Medina
Brain Rules
13:12 Minor League Baseball, the Gateway Grizzlies, and good marketing.
16:34 Donna Papacosta–Adding time codes to show notes
http://trafcom.typepad.com/blog/

Direct download: Episode_5.mp3

Duct Tape Tips on Marketing Your Business

Link: Duct Tape Tips on Marketing Your Business.

John Jantsch is a small business consultant and author based in Kansas City, MO.  He was recently interviewed by Business Week on the topic of small business marketing.  Jantsch says that "small-business marketing is a system…not an event."

Three tips from the article are:

Absolutely differentiate yourself from everyone.

Embrace technology

Word-of-mouth is the best advertising.

Read the interview here, or visit Jantsch’ web site or blog for more information.