Episode 7

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 7.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

My Twitter ID is michaelbuckley and you can also find me on Friendfeed.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

Today we’re going to take a look at inexpensive, but very effective, ways to promote your brand, both your personal brand and your business brand.  We’ll talk about ways to turn the dozens of random contacts you make every day into prospects for your business.

01:08 How many prospects have you talked to today?  You may be surprised at the answer.
03:25 The value of gift certificates.
05:43 How to turn casual meetings into B to B sales.
06:41 Logo clothing is a conversation starter
07:56 So is a professionally produced name tag.
08:20 Say “cheese”.  Why you need a supply of good photos.
08:55 The “elevator speech”
12:10 Generation “Y”, baby boomers, and social media

Helpful links:

Marketing Your Retail Store in the Internet Age by Bob and Susan Negen.
The Profitable Retailer by Doug Fleener and Patricia Luebke
Baby Lock Sewing Machines Dealer Locator
Elevator Speech Dos and Don’ts
The Perfect (Elevator) Pitch

Direct download: Episode_7.mp3