Episode 4

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 4.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called “Shenandoah” and it’s by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

  1. We learn a valuable lesson in sales from a beer vendor at Busch Stadium.
  2. On paying $7.95 for a beer and why you have to ask the right questions to find out your customer’s real objection.
  3. Why a mission statement is the critical first step in growing your business.
  4. Why you won’t see “get rich quick” ads on this page.
Direct download: Episode_4.mp3