Back Up Your Social Media

It’s a beautiful day in the Heartland so I decided to take a break and wash my car.  While I was cleaning off the muck I listened to one of my favorite podcasts, The Podcast Sisters.  The episode in question is number 069.  There are no shownotes on the web site, so if you want to hear it,you’ll have to download the audio via iTunes or you can find it at the Blubrry Podcast site.

Anna Farmery and Krishna De are discussing the topic “Is It Too Late to Join the Social Media Revolution.”  In the leadup to the title discussion the ladies bring up an interesting point that’s worth some serious consideration.  As you know, I”m a serious advocate for the use of small media tools by small business.  But as we make our way through this difficult worldwide  economy (Anna is in the UK.  Krishna is in Ireland.) we have to be careful of how much of our information resides solely on social media sites.

What would the effect be on our business if one of these sites were to go out of business.  Your network of 3,000 twitter contacts won’t be much good to you if twitter suddenly goes away, unless you have the information backed up.  twitter is particularly vulnerable since they sell no ads.  But there’s no reason to think that any site, with the possible exception of Google, is 100% rock solid.

As we transition more and more of our business activity to third-party sites, it might be a good time to look into the possitility of exporting your contact lists, friend lists, etc. to your own hard drive, just in case.

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