Mining the Store?

In the middle of the nineteenth century, American prospectors went west to seek their fortunes in the gold fields of California. Their tools were picks and shovels and they were looking for gold. Some of them got rich. Most of them didn’t.

Today, entrepreneurs are still mining gold but we use different tools. Instead of picks and shovels, we use computers and telephones, databases and cash registers. Instead of digging in the ground, we find gold in retail stores and offices, and on the World Wide Web. But the goal is the same: To find as much gold as possible, handling the minimum number of stones.

Mining the Store is about getting all you can out of your independent business with an emphasis on social media. Why social media? Because I strongly believe that you WILL be using these new tools in your business sooner or later and you might as well get a jump on the competition.

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