Seasonal Marketing

We all know that the weeks before Christmas are the busiest shopping days of the year.  Other holidays, real (Easter) and manufactured (Valentine’s Day) can bring out the shoppers as well.  But, what can we do to stimulate the shopping gene in those times between major holidays?

Why not have some fun with the more obscure festivities like National Embroidery Month or National Snack Food Month  (February) or Random Acts of Kindness Day (February 17).  To get you started, here’s a web site that lists all variety of occasions, both monthly and daily.  Add a little imagination and you can liven up the last week of February with a big Polar Bear Sale (February 27th).

These off-the-wall celebrations can be a lot of fun and you have little or no competition.