The Art of Customer Service

Link: Signum sine tinnitu–by Guy Kawasaki: The Art of Customer Service.

Are you old enough to remember when our school rulers had the Golden Rule printed on the back?  "Do unto other as you would have them do unto you."  Who knew we were being subliminally trained in the art of customer service?

Since those words were first spoken, some 2,000+ years ago, business "experts" have been looking for new ways to say it.  If you want repeat customers; if you want loyal customers; if you want evangalizing customers; treat them the way you would like to be treated!   

Blogger Guy Kawasaki offers ten common sense tips for incorporating customer service in everything you do.  Tip number one:  it starts at the top. 

If the CEO thinks that customers are a pain in the ass who always want something for nothing, that attitude will permeate the company, and service will be lousy.

The nine tips that follow are more common sense, but a good read because we all need an occasional (daily?) reminder of who actually pays the bills and what we have to do keep them coming back and telling their friends.