They’re Still Spending Money

Silver Dollar City

Christmas Lights at Silver Dollar City

I spent an extended weekend in Branson, MO, injecting myself with a megadose of Christmas spirit.  For those who don’t know, Branson is one of the few places in the world where belief in God and country isn’t just a good thing, it’s the only thing.

Branson is also a shopper’s paradise.  Three outlet malls, a high-end shopping promenade along the lake front, and hundreds of small retail establishments  mean that you can shop ’til you drop and still not get it all in.  Naturally, you would expect the crowds to be small what with the recession and all.  WRONG!

We stayed in our second-choice motel because our first choice was full.  “No Vacancy” signs were visible all over town.  There was a long traffic backup just to get on the parking lot of the largest of the three outlet malls on Saturday morning.  The stores were full and people were carrying packages.

Maybe people were spending less than usual.  Maybe they were attracted to the outlets for their lower prices.  I can’t say.  But the non-outlet stores were just as busy.

One amazing sight was the Coach outlet store.  For the men in the crowd, Coach sells purses at outrageously high prices.  For most people, buying a Coach purse will mean that you won’t have any money left to put in it.  But, I digress.

Again, maybe it’s the discount prices.  But even at an outlet store, a Coach purse is definitely a luxury purchase.  But there was a line outside waiting to get into the  store!  There was a “bouncer” at the door, only admitting a customer when one left.  It looked more like an upscale nightclub in a big city than an outlet store in the Missouri Ozarks.  Amazing!

Make no mistake, people are spending money.  How much money remains to be seen.  But it’s out there.