Manny’s Christmas


Manny's Christmas by Kyle Crane

Ten years ago, Kyle Crane wrote a little book called “Manny’s Christmas.”  Like a lot of little books, some copies were sold, some weren’t.  Recently Kyle’s son Benton came across the remaining supply of his dad’s book and decided to put up a web site and surprise his dad with some enexpected sales.

I’ve ordered the book but haven’t received it yet so I can’t offer a review.  So, you may be wondering why I’m mentioning it here.  Plus, it’s a Christmas book, not a business book.  So, what’s the deal?

It’s simple, really.  This site is all about entrepreneurship and social media. Benton’s site is an excellent example of both. He’s turning an unproductive asset (the unsold books) into a revenue stream.  He’s using word-of-mouth and social media to promote sales.

So, good luck to Benton. I hope he sells a ton of books.  At just $9.95 a copy, I thought it was a good investment to buy a book, just to have it around for a last-minute Christmas gift.  Besides, anyone who puts web 2.0 to such good use deserves a plug.