Episode 5

Welcome to Mining the Store, the podcast for small business owners who want to mine more gold from their businesses.  This is Episode 5.

There’s no “I” in podcast, so your comments are very important.  You can leave a comment here on the show notes page.  Or, you can email your comment to mike@miningthestore.com.  If you’d like to leave an audio comment, you can attach an mp3 file to your email.

Skype users can leave an audio comment at mike.buckley3.

Our music is called “Shenandoah” and it’s by Larry Allen Brown from the Garage Band web site, find it here.

Mining the Store is a member of the blubrry podcast network, http://www.blubrry.com.

2:04   Harvey Korman
2:45   Missouri Department of Revenue–How not to do customer service.
6:57   78 million Baby boomers are a diverse group.
US boomers range in age from 44 to 62
They ARE on the internet
44% of internet users age 50+ have broadband service
They use the web for a variety of purposes.
If you’re not reaching out to boomers, you’re missing business.
10:45 Contact me on Twitter and Facebook.
http://twitter.com/michaelbuckley
11:16 Anna Farmery–Healthy Business Relationships
http://www.theengagingbrand.typepad.com
12:23 More Anna–The Engaging Brand Episode 167, Joe Medina
Brain Rules
13:12 Minor League Baseball, the Gateway Grizzlies, and good marketing.
16:34 Donna Papacosta–Adding time codes to show notes
http://trafcom.typepad.com/blog/

Direct download: Episode_5.mp3

How important are small businesses to the U.S. economy?

Small firms:
• Represent 99.7 percent of all employer firms.
• Employ about half of all private sector employees.
• Pay more than 45 percent of total U.S. private payroll.
• Have generated 60 to 80 percent of net new jobs annually over the last decade.
• Create more than half of nonfarm private gross domestic product (GDP).
• Supplied 22.8 percent of the total value of federal prime contracts in FY 2006.
• Hire 40 percent of high tech workers (such as scientists, engineers, and computer
workers).
• Are 52 percent home-based and 2 percent franchises.
• Made up 97 percent of all identified exporters and produced 28.6 percent of the known
export value in FY 2004.
• Small innovative firms produce 13 times more patents per employee than large
patenting firms, and their patents are twice as likely as large firm patents to be among the
one percent most cited.

Source: U.S. Dept. of Commerce, Bureau of the Census; Advocacy-funded  research by
Kathryn Kobe, 2007 (www.sba.gov/advo/research/rs299tot.pdf); Federal Procurement
Data System; Advocacy-funded research by CHI  Research, 2003
(www.sba.gov/advo/research/rs225tot.pdf); U.S. Dept. of Labor, Bureau of Labor
Statistics, Current Population Survey; U.S. Dept. of Commerce, International Trade
Administration.