20 Beginner Twitter Tips for Small Business

twitter logoMaybe you’re a veteran Twitter user.  Maybe you’ve tried Twitter and think it’s stupid. (Been there!) Or, maybe you’ve heard of Twitter but have never given it a look.  If you fall into either of the latter two categories, there’s a post on the TwiTip blog that you might want to check out.

Personally I’ve found that Twitter can be a great tool for your business or a gigantic time-suck, depending on how you approach it.  If you’re goal is to garner hundreds or even thousands of followers, you’ll be spending a lot of time for minimal results.  On the other hand, if your goal is to find smart, interesting people who can point you to important/interesting information in your field, then Twitter is a great tool.

I’m not going to repeat all twenty of TwiTips tips, you can read them on the post.  But I would like to point out a couple that I find particularly good.  For example, tip number 2, “Define your goals”, is a good one.  Don’t just jump in and start telling everyone that you’re going to lunch.  If your goal is to learn more about your business, do a twitter search of important key words.  Identify the tweet leaders in your field and follow them.

Number 10 says, “Always follow Jeff Pulver’s rule of giving 95% of the time and asking only 5% of the time.” Some folks will follow you just because you follow them.  But if you really want to exchange meaningful tweets, you have to post some good stuff yourself.

Finally, you might want to put tip number 20 on a Post-It Note and stick it to your monitor.  “It takes a long time to build up a following and develop trust, but it only takes one tweet to alienate every one of your followers.

By the way, Twitterer @EFranz13 posted a link to the TwiTip post via Twitter.  She doesn’t have a picture on her Twitter home page  (Tip # 6)

Also, if you’d like to follow me on Twitter, I’m @MichaelBuckley.

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