All Star Weekend

Those of you who are sports fans know that Major League Baseball’s All Star Game takes place here in Saint Louis tomorrow (Tuesday) night.  It’s been forty-three years since the last Mid-Summer Classic was played in our town so I’m thinking this will be my last chance to get in on the fun without traveling.

Tickets to the game, and to tonight’s Home Run Derby were prohibitively expensive so I decided to check out the other activity going on in downtown Saint Louis today.  Fearing that parking might be a problem considering the thousands of visitors expected to be in town today combined with the people who normally work downtown, I parked in a neighborhood a couple of miles away  and rode my bike.

It turns out the only way to see everything, avoid traffic, and avoid paying thirty bucks to park, is to take two wheels.  I can’t believe more people weren’t doing it.

The actual All Star events will take place this evening, but there was plenty to do today.  One of our civic embarrassments is something called “Ball Park Village”.  It’s supposed to be a mixed-use development of hotels, residences, and retail located across the street from Busch Stadium.  It was supposed to be finished in time for this weekend’s festivities.  Sadly, the project still hasn’t gotten off the ground.  It’s still a huge vacant lot.  The good news is that the space provides a great venue for All-Star Game sponsors to set up exhibits of their merchandise.

There are new cars, and free food, sporting goods merchants and the famous Clydesdales to entertain the folks.  Nike has set up a temporary retail operation in the former Pro Bowling Hall of Fame.  (Yes, there is a bowling hall of fame.  It packed up its pins and trophies and moved to Texas a couple of years ago.  I believe they had to leave to make room for Ball Park Village.  Oh, well.)

The entire downtown area has been spruced up and it looks great for the money-spending visitors.  And they’re definitely here.  People are milling around downtown spending money like they had it.  And aparently they do.   I overheard a man waiting to cross the street tell his friend that he had paid $1,000 for tickets to the game.  I guess he must be one of the 90% of Americans who are working.

The point is that recession or no recession, people are spending money on the things they want and need.  People who will travel to a distant city and spend thousands of dollars to attend a baseball game that doesn’t count should be willing to buy what you sell too.  All you have to do is make them want it.

Here’s another phenomonon that I noticed today.   A beer cost $8.75 right in front of Busch Stadium.  Two blocks away it was $6.00.  I guess “location, location, location” works for beer as well as real estate.  By the way, the world’s largest brewery can be seen from the stadium.  If you want to make the trip a few blocks south, you can tour the brewery and get free samples.

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