The WSJ on Buying Local

3_50 project smallIn case you missed it, here’s a link to a recent Wall Street Journal article featuring the 3/50 Project.  Frankly, the article isn’t that great, but it does highlight the experience of one small business owner’s success with her “buy local” efforts.

We don’t have the resources of our larger competitors when it comes to advertising and PR, so it’s important when any “buy local” program gets national exposure.

Of course, 3/50 works because it appeals to the consumer’s needs as well as the merchant’s.  Pick three local businesses that you couldn’t live without and help them stay in business.  It’s a win/win.  Contrast that approach with the Chicago pen dealer’s personal plea.  He got a brief bump in sales but it was short lived.  Let’s be honest, it’s one thing to spend $50.00 that I was going to spend anyway to ensure that my local hardware store or diner is going to stay around.  It’s something else to ask me to buy a $300 pen to support a store that sells $300 pens.

Check out the article and if you haven’t already, check out the 3/50 Project web site.  There’s a permanent link to it in the left hand column of this page.

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