Doing a Personal SWOT Analsis

Anita Bruzzese has written a post called “Do People Draw a Blank When it Comes to Your Personal Brand?” at her 45 Things blog that made me stop and think.  Having worked in the corporate world in marketing and sales, I’ve often done SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses for various products and programs.  Anita quotes Catherine Kaputa, author of a new book, “The Female Brand: Using the Female Mindset to Succeed in Business.”

Kaputa suggests that we do a SWOT analysis of ourselves.  And, why not?  We all have personal strengths, weaknesses, opportunities, and threats in our personal life.  Identifying these things and writing them down as a basis for a personal plan makes perfect sense.

You and I have things that we’re good at and enjoy doing.  Those are our strengths.  Likewise, we have things that we’re not so good at.  Those are our weaknesses.

What opportunities are out there for us?  Spend some time looking at your opportunities and use your strengths to pursue them.

Threats are all around us.  Some of them we can do something about. Some, not so much.  But identifying the things that stand in our way is the first step to overcoming those threats, either by getting rid of them or learning to work around them.

As the famous “Serenity Prayer says, “God grant me the serenety to accept the things I cannot change; the courage to change the things I can; and the wisdom to know the difference.”

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