Post Card Marketing for Small Business

As important as it is for small businesses to get involved in social media and web advertising, sometimes you just have to go to the Postal Service to deliver your message.  Computer-savy types like you and me may forget that there are a lot of folks who just don’t use a computer.  If we focus all our attention online, we’re going to miss a lot of people.

Over the weekend, I listened to my friend Krishna De’s podcast interview with Joy Gendusa, Founder of Postcardmania.com.   At a little over an hour, it’s a bit long but well worth your time.  Download it to your iPod and listen to it on your daily commute, or do what I do and listen as you bicycle, walk, cut the grass, or however you spend your outdoor time

Gendusa discusses the history of her business and offers some very valuable tips on things like selecting mailing lists, determining the size of your postcard, and what the message should look like.

Here’s the thing.  We all get a lot of direct mail at home and at work.  Often it goes right into the circular file unopened and the message is lost.  With a postcard you save on printing costs but you also ensure that your message will at least be seen.  As Gendusa points out, frequency is important.  The message may not register the first time, but after a few exposures it will.  Frankly I can’t imagine why more businesses don’t use postcards on a regular basis.

Check out the podcast, check out Krishna’s other stuff at her website, and take a look at the Postcard Mania web site.

Mike Buckley (2nd from right) and his wife Jan (right) meet with Irish Minister John McGuinness (left) and Krishna De (2nd from left)

Mike Buckley (2nd from right) and his wife Jan (right) meet with Irish Minister John McGuinness (left) and Krishna De (2nd from left)

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3 Responses

  1. Mike – thanks for sharing the interview – I think direct mail is often overlooked.

    By the way the photo is not of me but Gabriela Avram who was an attendee at the event.

    • Krishna–It was an excellent interview. I agree that direct mail is often overlooked, possibly because small businesses aren’t collecting contact information. For those who do, postcards are inexpensive and effective.

      Sorry about the photo. Of course you’re right. It’s not you. You must have been out of frame because I remember you being part of the conversation. Thank’s for providing a proper picture.

  2. […] Post Card Marketing for Small Business « Mining the Store Post Card Marketing for Small Business. Posted on June 15, 2009 by mlbuckley. As important as it is for small businesses to get involved in social media and web advertising, sometimes you just have to go to the Postal Service to deliver … Read the rest of this great post here […]

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