Small Business Marketing Doesn’t Have to be Expensive

Gran’t Trail is a bicycle path that runs through suburban St. Louis.  It so named because it passes by General U S Grant’s home.  Since the trail is a former railroad right-of-way,  it passes  a lot of light industrial businesses but very few retailers.

Friar TuckOne business that backs up to the trail is Friar Tuck’s. Friar Tuck’s is a large retailer of beverages, adult and otherwise.  As you can see from the picture, they are taking a proactive approach to attracting the large number of thirsty bikers who pass by the back of their store every day.

The last thing a cyclist wants is to have his/her bicycle stolen, especially when (s)he’s ten miles from home.  Friar Tuck’s offers a simple solution.  Bring your bike into the store.  Problem solved.

While the energy savings and health benefits are beginning to be recognized, bicyclists are still a sort of subculture.  We’re considered “wierd” by a lot of people.  (Some of us are a little odd, but that’s another story.)  In a world where some people think it’s great sport to try to run us off the road, we appreciate anyone who goes out of their way to earn our business.  But I digress.

What type of people pass your business every day?  How can you parlay that traffic into additional business by letting them know you want to serve them?  A sturdy vinyl sign is a very inexpensive ($4.00 per square foot or less) method of advertising.  Rather than present the users of the Grant Trail with another concrete block wall to look at, here’s a business who thought outside of the box, turning unused space into a very effective marketing message.

One Response

  1. […] Rather than present the users of the Grant Trail with another concrete block wall to look at, here’s a business who thought outside of the box, turning unused space into a very effective marketing message. … Read the rest of this great post here […]

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