Saving the Economy 3 Stores at a Time

3_50-project

Thanks to Jay Ehret, aka themarketingguy for pointing out this article from WCCO.com about the 3/50 Project.  The 3/50 project was launched by Cinda Baker, a small business consultant.  The whole thing is really simple.  Consumers pick three local, independent businesses that they’d hate to see disappear and spend $50 per month at those businesses ($50 total, not $50 each).

Consumers aren’t being asked to spend any additional money; just to redirect part of the money they’re already spending to their friends and neighbors who own local businesses.  Unlike some “buy local” campaigns, there is no cost for you to join the project, just a short registration.

Once you’re a member, you’ll be able to download a bag stuffer, counter cards and other promotional goodies.  Other non-downloadable stuff can be ordered at little or no cost.

If there’s no official “buy local” organization in your area, or if you’re running on a tight budget, here’s your chance to start something with virtually no out-of-pocket expense except for paper and ink to print the bag stuffers, counter cards, etc.  You’re inviting your friends and neighbors to support you and your fellow merchants just by spending a small amount of their monthly income with you instead of a national chain.  This is one of those win/win opportunities that can really add up.

You can make this happen today.  Go to the 3/50 web site.  Sign up.  Download the counter card and bag stuffer and put them into use immediately.  You have absolutely nothing to lose and a lot to gain.

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4 Responses

  1. Mike, I think the important part of this project is not to just spend money randomly with three local businesses. Pick out those businesses that deserve it. The ones that deliver a great experience and participate in the community.

  2. Jay, I couldn’t agree more. I think the key lies in the question “What three independently owned businesses would you miss if they disappeared?” That qualifier should rule out the bad ones.

  3. […] This post is inspired by a comment on the 3/50 Project facebook page.  [In case you missed it, I wrote about the 3/50 Project earlier.  There’s also a link to their home page on your […]

  4. […] (I hate to repeat myself) but I wanted to update you on something I wrote about a few weeks back (Saving the Economy 3 Stores at a Time),  The 3/50 Project.  In case you missed it, the idea of the project is to support local business […]

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