Unlocking the Door without Turning on the Lights

According to a recent survey from Webvisible and Neilsen,  more than six out of ten consumers and small business owners go to the Internet first to find information on local goods and services.  Yet, only 44% of small businesses have a web site and they spend less than 10% of their marketing budget on the web.

Here’s the link to all the numbers, but it’s worth noting that 78% of small business owners spend less than 10% of their sales on marketing.  Of that 10%, they spend 10% of that (or 1% of total sales) on the Internet, the place where 63% of their potential customers are trying to find them.

Not surprisingly, only 9% of small businesses are satisfied with their web presence.

While our Senators and Congresspeople are arguing about which of their buddies are going to get a trillion dollars of our money  supposedly to stimulate the economy, there is a way for us to spend our own money to stimulate our personal economies.  If you’re not on the web, get there!  If you are on the web, get active in improving your search engine ranking!  The web is the tool of the future for promoting your business and the future is now!

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