On Looking Prosperous

I was talking to a friend today and he mentioned some recent shopping experiences. He’s noticed, and I have too, that there are some (a lot of?) companies who aren’t making a very good impression on prospects and customers based on the appearance of their offices/stores.

Ok, things may be a little tought right now and maybe you’re trying to cut expenses in every way possible, but you have to maintain a look of success if you’re going to get anyone excited about doing business with you.

Your business must be bright and cheerful.  If things are slow right now, it might be a good time to invest in some paint, a carpet cleaner, and some new accessories to liven up the place.  Replace burnt-out light bulbs and anything that’s not 100%.

Then take a look in the mirror.  I know, we have to work with what nature gave us appearance-wise, just look at the picture on the left.  But I’m talking about your overall disposition and your wardrobe.  This applies to everyone in your business, whether they deal with customers or not.  You must give the appearance of success, even if you’re in a slump.  You may not have had a customer in a week, but when one does come in, you can’t look like you just crawled out of bed.

If yours is a casual business, then dress the part.  But casual doesn’t mean sloppy, dirty, or unkempt.

If you’re in a business where you deal with customers (and who isn’t) then you’re in show business.  Actors dress the part and so should you.  They practice their craft and they’re ready to go on when the time is right.  Ask yourself, “Are my customers seeing a box office smash, or are they seeing ‘Death of a Salesman’?”

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2 Responses

  1. That’s a very good point.

    It’s important to keep positive and put your best foot forward. Your business is still looking for sales after all.

  2. Alistair,

    Thank you for the comment. You summed up my rather lengthy post in just two sentences. Bravo!

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