When Bad Times Mean Good Times

My wife is a HUGE fan of Home and Garden Television(HGTV).  She can sit for hours watching shows about decorating, and color, and buying a house in the Carribean (?).  She has no need for the remote if the TV’s set on her favorite channel.  She’s even  gotten me interested in some of the shows (especially the Carribean one).

A lot of the shows are about buying and selling a house.  Watching with Jan I’ve learned a new word, “staging”.    According to Haverhill Home Staging:

“Home staging is the design process of de-personalizing a private residence prior to putting it up for sale in the real estate marketplace. This is often achieved by re-arranging, de-cluttering and improving on certain items.”

In other words, in order to sell your home, you have to make it look like you don’t live there.  You do this by taking down pictures and other items that relate to you and your family.  You want the buyer to look at your house and see it as their house.  You want to get rid of your old junk, which is a good idea anyway if you’re planning to move.

Haverhill also has an educational division where they can teach you to be a stager with the possibility of working for them, or going out on your own.

All this is a long way to go to get to something that caught my attention on the Haverhill web site, in the FAQ section. The question is, “Do poor market conditons affect the demand for Home Staging?”

And the answer? “Yes. The slower the market, the more help home sellers need to compete with the increased number of homes for sale. There is less demand for Home Staging in a seller’s market.”

Remember, this is a company that makes its living spinning things in a positive way to make a sale.  Understanding that, this answer isn’t just brilliant, it’s something we should all use in our own businesses.

What is it about your business that makes it more necessary in a down economy?  C’mon, there’s something about your industry, your market, your personal brand, that makes it important to your customers today.  If you don’t know, then spend some time thinking about it.  Brainstorm with your staff, your spouse, your mastermind group until you come up with an answer, then promote the heck out of it.

If a company that provides a service to home sellers when no one is buying homes can turn the market into a positive, then there’s no reason why you can’t too.

Let us know what you come up with.

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