Five Things to Expect in 2009

fortune_tellerThey (whoever ‘they’ are) say to start every blog post with an intriguing headline; one that will draw the reader to the post like a moth to a flame. That same ‘they’ will also tell you that people like to read predictions. And, everyone knows that you like lists, So, “Five Things to Expect in 2009” should be a winner.

But, here’s the thing. I don’t have the faintest idea what to expect in 2009 and I’d say the so-called experts don’t either. I stumbled onto one of the expert predictions on another blog. “Ahha!” I thought, this should be something my readers would want to see. But, frankly, the post wasn’t worth the paper it wasn’t written on. With the exception of changing the dates to 2009 and throwing in the “R” word once-in-a-while, the post could just as well have been written in January, 1999 as January, 2009.

There are just too many unknowns, too many uncertainties to make blanket predictions of what the next twelve months hold for small business or any business for that matter. But, I don’t want to be left out and I definitely don’t want to disappoint you, so here’s my list of predictions for 2009.

1. The harder you work this year, the more money you’ll make. The correlary would be, if you don’t work hard this year, chances are that you won’t make much money. There will be some exceptions, but I believe that it’s generally true. [Disclaimer: Note that I said “make” money. Lottery winnings, lucky picks at the track, financially advantageous marriages or the death of a wealthy relative don’t count. However, if one of these does occur, be sure to contact me.]

2. Whether you’re a one man/woman operation, or the biggest company in your field, the cost of a blog, podcast, FaceBook page, or twitter account is exactly the same. You CAN compete effectively by using these tools. In fact, the social nature of web 2.0 make it easier for an individual or small business to make an impact using these tools.

3. If 6 % of the population is unemployed, then 94% are employed. Unless they’re selling products and services specifically geared to job seekers, companies who ignore the six and go after the ninety-four will be the most successful.

4. If unemployment remains at relatively high levels, a lot of very educated, experienced, well-trained people are going to be looking for jobs. Many of these people who might never consider working for a small business under normal circumstances will be a little less picky. They’re also likely to be more inclined to work on a pay-for-performance basis. [Hint: I know someone with decades of experience in retail and manufacturing who’s available on a contract basis. See the contact information in the left-hand column.]

5. Barter will become more important in 2009. Whether it’s through a so-called barter exchange, or it’s just two guys who meet at the coffee shop on the way to work, exchanging products and services will be a popular alternative to spending hard-earned cash. If I trade you $100.00 worth of consulting service for a $100.00 widget, we both come out ahead getting what we need at a wholesale price. [Note that Mining the Store is not advocating that you try to avoid paying taxes on the exchange. That would be wrong! Check with your accountant.]

6. Finally, here in the US we have a new President who made a lot of promises on the campaign trail that he won’t be able to keep. The trouble is that it’s hard to say what changes will actually be made. So, here at Cliche City we recommend that you hedge your bets, don’t put all your eggs in one basket, and remember that when the going gets tough, the tough get going.

Seriously, there’s money to be made in a recession. It’s a little harder than usual. It will take more time and more work. But 2009 has the potential to be a year of great opportunities.

Stay tuned!

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