Happy Monday!
You've probably already heard about this, but you may not have thought about how to apply it to your business. From Andy Sernovitz's Damn! I Wish I'd Have Thought of That! website! (I wish I'd have thought of that name!) comes the story of 7-11's "7-Election '08". Here's the idea. When you buy your 7-11 coffee, you choose either an blue Obama cup or a red McCain cup. I guess Barr and Nader fans don't drink coffee.
Your cup choice is sure to generate conversation and every conversation benefits the 7-11 brand. If you're curious about the highly-unscientific results, you can check them out at the 7-Election web site.
Andy concludes his post:
"Ask yourself this question: What can I do that guarantees that
everyone who walks out of my door will talk about me to the next person
they see?"
Something to think about on a Monday morning. Have a great week!
Filed under: Advertising, Marketing and Positioning |
Mining the Store 
Leave a Reply