Social Media and Your Customer

Thanks to Ben McConnell and the Church of the Customer blog for pointing out the results of a recent survey conducted by Opinion Research Corporation.  Ben gives a good summary of the results and here’s a link to the original survey.  You can review the specific results there, but to make a long story short, consumers who use social media expect business to use social media.

Some highlights:

  • 93% of social media users think you should have a social media presence.
  • 85% expect you to not just have a presence, but that you should actually interact with them.

And, in my opinion, here’s the biggie.  More than half of the respondents say they feel a stronger connection with a company when they can interact with it using social media.

Those are some mighty strong reasons to consider blogging, podcasting, twittering, Facebook, and any other social media tool that your customers are using.

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