No More Lost Straws!

It’s always been my opinion that if you can’t fix something with duct tape and a can of WD-40, you should call in a professional.  WD-40 has so many uses that the company actually has a "2,000+ Uses for WD-40 list."

But, as big a fan as I’ve always been, there’s one thing about my favorite spray lubricant that really drives me crazy.  It’s that stupid little red straw.  You know, the one you can never find when you need it.  For years it’s been attached to the can with a piece of tape.  But one of the 2,000+ uses is to remove tape.  So as soon as you get WD-40 on the can, the tape comes off and goodbye straw.

A rubber band will hold the straw on the can for a while, but eventually it breaks and the straw’s gone.  Future archeologists are going write research papers on what they they think all those straws were used for.  But, good news!  According to the WD-40 Fan Forum,

"WD-40 Company is putting an end to the millions of lost red straws hiding on garage floors, behind workbenches and in the bottoms of toolboxes. The most popular sizes of WD-40 aerosol cans sold in the United States will now have the WD-40 Smart Straw delivery system!"

This is an example of a company being proactive in solving a customer problem.  The straw issue may not cost the company a single sale.  After all, they don’t have a lot of competition.  But by removing the irritant, they’ve shown themselves to be a company that cares about their customers.

Is there anything irritating your customers that you can fix?

Sidebar:  Do you know why they call it WD-40?  Find the answer here.

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