How to Use the New Media by Hillary, Barack, and John

According to a recent study from Deloitte Consulting, businesses would do well to study this year’s Presidential campaign as a case study in the use of social media to promote a brand.  Candidates are marketed just like any other brand, only with more urgency according to David Smith, a co-author of the study.  The speed of Presidential campaigns is forcing politicians to be much more aggressive in their adoption of the new media tools.

The 2008 campaign for the Democratic nomination in particular, with the lead changing hands several times, has forced the candidates handlers (marketing managers) to be constantly changing their focus.  A good example is the current kerfuffle about Baback Obama’s minister.  His campaign is in damage control mode where only a few days ago, it was his competitor who was struggling to catch up.

To make a long story short, the next few months are going to give us a rapid-fire example of how the newest tools can be used to promote a product or service.  It should be fun to watch.

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