Ten Reasons to Shop H.E.R.E.

Here in St. Louis, a company called The Newsmagazine Network has begun an advertising campaign promoting local business.  The company publishes three local newspapers so they obviously have a vested interest in seeing other local businesses succeed.  They call their program Shop H.E.R.E. (Help Energize the Region’s Economy). 

There are similar programs in other cities, but the thing I found interesting about this one is their list of 10 reasons to Shop H.E.R.E.  Here it is:

  1. Local CharacterOne
    of a kind businesses are an integral part of our region’s distinctive
    character. They make you feel like you are “someplace” instead of
    “anyplace”.
                 
             
  2. Local Decision Making
    – Local business owners will directly feel the impact of the important
    decisions they make, which encourages them to make better decisions for
    the community as a whole.
                 
             
  3. Local  ImpactA dollar spent with a locally owned business has three  times the local
                economic  impact of a dollar spent with a
                national  chain, which keeps more money
                circulating  locally in terms of sales tax, city
                services  and neighborhood improvements.
                       
             
  4. Local Jobs
    Small businesses are still the number one employer in this country.
    They tend to hire from within the community and place a great value on
    their employees.
                 
             
  5. Customer ServiceLocally  owned businesses will often hire
                people  with more specific product knowledge
                who  can therefore provide more personalized customer service.
                       
             
  6. Public BenefitLocally owned  businesses
                tend  to require less investment in infrastructure
                and  tax subsidies than do national chains.
                These  businesses also tend to make more
                efficient  use of city services.
                       
             
  7. DiversityA
    diverse marketplace featuring locally owned businesses ensures a wide
    selection of products tailored specifically to the needs of the local
    consumer.
                 
             
  8. CompetitionA competitive  marketplace featuring locally owned businesses ensures innovation and low  prices over the long term.
                 
             
  9. Giving BackNon-profit
    organizations receive on average 350% greater support from local
    business owners than they do from non-locally owned businesses.
                 
             
  10. Stable CommunitiesEconomic
    research shows that entrepreneurs and skilled workers are more likely
    to invest and live in communities that preserve their one-of-a-kind
    businesses and distinctive character.

We wish them, and all similar programs, the best of luck in promoting local businesses.

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