How to Get Out of a Selling Slump

Colleen Francis points out at ManageSmarter.com that a sales person who gets off to a slow start at the beginning of the year may have a tough time catching up.  Since we’re wrapping up 2007, her suggestions are very timely.

First of all, Francis suggests "Don’t Panic!"  Creativity is needed to snap out of any slump, selling or otherwise, and panic is not the friend of creativity. 

Second, she says, "Don’t get down on yourself."  Think back to a time when you were in a similar sales funk.  What did you do to turn things around?

"Third", she says, "Don’t get angry."  You’re not going to get anywhere by placing blame.  The last thing you want to do is alienate your customers, your peers, or your manager.

Finally, "Don’t Quit!"  You’ve done it before.  You can do it again.  Persistence will always pay off.

She goes on to list seven tips for getting back on track.  You can read all seven here, but a couple of them really deserve emphasis.

Get back to basics.  Francis points out that Tiger Woods practices hours every day.  So do other pro athletes, singers, and musicians.  What do they practice?  They practice the basics.  We all add our personal touch to the techniques of selling but we get into trouble when our "touch" becomes too heavy-handed.  Like a golfer who’s gotten a hitch in his or her stance, it’s usually something very small that gets us slumping.

Get your hands on some good sales training and motivational materials.  Whether you prefer books or audio, now’s the time to go "back to school." Tom Hopkins, Zig Ziglar, Bryan Tracy, and others can get you back on your game.

Stay away from negative people.  This is good advice any time, but especially when we’re struggling.  It’s nearly impossible to maintain a positive attitude when we’re surrounded by whiners and complainers.  Avoid them like the plague.

Conversely, look for and hang out with positive people.  Attitudes are contagious and just as negative people bring us down, positive people raise us up.   Absorb that positive energy every chance you get.

If you have any other suggestions on getting out of a slump, or if you can recommend any particular books or audio resources,  we’d love to hear them.

One Response

  1. I have Xm Radio in all my cars and most of the time or if things are a little down I listen to the comedy channel. It’s really hard to be in a down mood when you are laughing.

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