Here’s How To Use YouTube

Exactly why do we use computers?  There are a lot of possible answers to that question, but the bottom line, at least for our business, is that we use them to increase our return on investment.  If a program, a web site, a blog, or any other form of social media doesn’t save us time and/or increase sales/profits, it’s a waste.

The social media tools we’ve been discussing recently can be a great way to improve your business or they can be great time-wasters, depending on how you use them.  A good example is YouTube, which we wrote about two weeks ago.  You can spend hours watching silly videos when you could be doing something more productive, or you can embrace the technology and create your own videos, getting your name out there where the customers are.  Here’s a good example.

The following YouTube video was created by Penny Georger of Daytona Beach, FL.  It’s been viewed 327 times in just two weeks.  You may be thinking, "So what?  How many of those 327 people are potential customers?"  That’s a good question.  I would answer that question with another question:  "How many people need to be potential customers?"  Penny’s video is clever, it’s simple, it’s entertaining, and it has a message.  But, it’s not exactly a multi-million dollar production.  Anyone with a camcorder and a computer could do something similar at very little cost. 

Suppose only one of those 327 viewers lives in the Daytona area?  Just one.  People who watch YouTube videos are a sociable group.  They will tell others.  If just one person buys a high-end vacuum cleaner from Penny’s store, the video was a good investment.  If she sells two, it’s an extremely good investment.  Most important, she’s gotten her name in front of a lot of people in a very favorable way. 

Here’s the video:

Let us know what you think.  If you want to bookmark it, here’s the link

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