Survey Says!

Apologies to Richard Dawson of Family Feud for stealing his famous phrase, but we have the results of our computer usage survey.  Many thanks to all of you who took the time to participate.  As promised, here are some of the highlights of your responses.

More than half of you have point-of-sale systems (54%).

  • Of those who have p-o-s, 59% use it to track sales and/or manage inventory, but only one in three use it to place orders with suppliers.
  • Less than half, (48%) use p-o-s to generate reports and just one in four (26%) take advantage of your system to send targeted mailings.

In the area of communications:

  • Two out of three of you use email to contact customers but only one in three has an electronic newsletter.
  • A whopping 86% of you have a web site but just 14% have a blog.
  • Only 24% of you own an iPod or other mp3 player.
  • 82% of you never listen to podcasts.

One out of two survey responses included a comment and there were a lot of questions raised.  Surprisingly, there were only a few duplicates.

I’ll be going over your responses with our management and IT department.  Your input will help us in selecting future topics for MYOB, additional communications tools, and areas where we can improve our service to you.

A free copy of Bob and Susan Negin’s book, "Marketing Your Retail Store
in the Internet Age" is on it’s way to Sew With Sue in Houma, LA,
chosen at random from all of you who contributed to the survey.  Watch
your mailbox.


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