Not Quite Right

Have you ever seen something that just didn’t look right but you couldn’t put your finger on exactly what was wrong with it?  Nine people out of ten might not even notice, but it leaves you with a nagging feeling that you must be missing something?

It’s kind of like one of those "what’s the difference?" games that run in the newspaper sometimes.  There are two pictures that look alike, but they’re not.  You’re supposed to find the six things that are different between them.  I’ve never been very good at those.

Anyway, today in the local newspaper there’s a full-page ad for car insurance from AARP.  They promise to save "older" drivers money on their car insurance.  Nothing wrong with that.  Everybody wants to save money, especially retired folks on fixed incomes.  The offer in the ad is that if you send for a quote, they’ll send you a free pedometer.  Maybe it’s just me, but that seems like a strange premium.

If you’re trying to sell car insurance, should you really give something away that’s associated with walking?  Is the idea that if  you can’t afford insurance you can always walk?   I  can  see a free road atlas, or a tire pressure gauge, or a snow scraper or something, but the pedometer just seems out of place.  It asks more questions than it answers.

But, like I said, maybe it’s just me.

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