More on Trader Joe’s

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Nearly a year ago (5/24/06) we wrote about Trader Joe’s, a food retailer who has found a very successful niche in a highly competitive business.  This week, Business Week Online caught up with MYOB publishing its own take on TJ’s called "Trader Joe’s:  The Trendy American Cousin".  The only thing that’s changed about the retailer since last year is that they’ve gotten even bigger.  For example, last May they had two stores in St. Louis.  Today they have four.

The secret to their success?  As the article says, they have no competition.  They have a huge base of loyal customers for their private-label merchandise.  In the grocery business private label means high margin and TJ’s merchandise is almost all private label.

The Buiness Week article concludes, "For most people, shopping is a chore. Trader Joe’s makes it recreation."

The question of the day is, how can you turn shopping in your store into a recreational activity?

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2 Responses

  1. With my sense of humor, Shopping with us is unlike any other shopping they can do. Make it fun and they will come. We have run ads that are very different. One we ran ( My wife hateded it) ” We lie the least” Got a ton of response, For our Knife sharpening ” Is cutting the cheese getting tough?”. We are different so act different.

  2. A man after my own heart.

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