Happy Birthday

Early in 2006, we were discussing things that we could do to celebrate Tacony Corporation’s 60th anniversary.  We wanted to do something that would benefit our dealers, to help you make your business more profitable, your life a little easier.  "How about a blog?" we said.  There was a lot of activity in the "blogosphere" but there didn’t seem to be anything directed at our customer, the independent retailer.

Southwest Airlines had a blog.  Most computer companies had a blog. Robert  Scoble, an employee of Microsoft, had made a name for himself by writing a blog that was often critical of the company.  But blogs by non-computer related businesses were few and far between.  So we decided to give it a try.

On April 24, 2006, Mine Your Own Business was born with a post creatively titled "Welcome".  There’s a permanent link to it in the left column.  That was followed the next day by a post called "Mine Your Own Business?"  There’s a link to that one on the left too, right under the link to "Welcome".  So far, so good.  This blogging stuff was pretty easy.  Of course, we hadn’t told anyone about our "test" so the blog was only being read by a few people inside the company.  As the days have turned into weeks and months and now a full year, it turns out that some days it’s still easy.  Some days it’s not.  There are even occasional days when it’s just impossible.  Fortunately that hasn’t happened very often.

The first "real" post also appeared on April 25.  It was called "Most Business Owners Unprepared for Natural Disasters."  (It’s always good to get started on a positive note.)

Today, after 247 posts, we celebrate our first anniversary.  There have been 77 posts on "General Business", 41 posts on  "Advertising, Marketing, & Positioning" and 35 on  "Customer Service".  There was an 18 part series on  "Challenges of the Future" and a shorter series on "Pricing". 

These stats are surprising. If you had asked me I would have said that at least 200 posts have been about "Customer Service" and only a few on "General Business."  Of course, the categories are slightly arbitrary and most entries could have been put in other categories.  The stats do point out that some categories are being neglected.  That will change in the future.

After our first year I hope that you find MYOB to be interesting and useful.  The increasing number of daily readers and subscribers tells me that it is.  As far as we know, we’re still the only company in any of our industries that’s doing a blog on topics of interest to our customers. 

Quoting from our very first post,

"The bottom line is that this blog is about you; your problems, your concerns, the things that keep you up at night and the things that make you get up in the morning."

Thank you for reading MYOB and for letting Tacony Corporation be a part of your business.

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