Don’t Diss the Competition

In a previous post, I mentioned a problem a consumer was having with one of our competitors.  I did not name the company involved because I’ve always felt it best not to say bad things about the competition for a number of reasons.  Interestingly, today I ran across a post from Tom Peters called "Speak Not Ill of Thine Competitors".

It’s a good read and worth your time.  The bottom line is that if you disparage another business, you only make yourself look bad.  As a consumer, I have to assume that you have nothing positive to say about your own business if you feel compelled to say bad things about the other guy.

As a follow up to that post from yesterday, today at least two additional references to this problem have shown up on the internet. The world is getting smaller, folks, and word spreads very quickly.

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