Customers First

Here’s an interesting story from Fast Company about a business called Title Nine Sports.  The owner, Missy Park, passed up an easy sale for something the customer didn’t really need.  Instead, she took care of the customer and made a friend.

You can hire an expensive PR firm to help you build your reputation, or you can do it yourself just by doing the right thing with your customers.  Word of mouth is a powerful marketing tool.  You can’t buy loyal customer advocates, but you can earn them every day by putting the customer’s needs ahead of short-term profits.

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