The Dog Days of Summer

PuppyHere in the midwest, when two people meet, the conversation is most
likely to begin with some comment about the weather.  For the last few weeks it’s been all about the heat (hot enough for you?) and/or the lack of rain.  The fact that it’s August and it’s supposed to be hot and dry in St. Louis does nothing to discourage the conversation.  Personally, I think that if it was cold and snowing, THEN you’d have something to talk about.

Anyway, besides the weather, another sure thing about August is that sales for most things, unless they’re needed for back-to-school, seem to slow down.  Considering that today’s first grader isn’t considered properly prepared for the first day of school without a cell phone and a laptop computer, it’s not surprising that money for other things is a little tight.

But, you have bills to pay and a family to feed, so what do you do the keep some of those consumer dollars flowing into YOUR cash register?  What’s working, right now, today?

The question is:  How do you build traffic during the "dog days" of summer?


One Response

  1. We have an every week all year workbook class of some nature at least 2 days week. We find too that it works to have an event planned in the slower months. We find Grandmothers still have money to spend

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