More on Referrals

Here’s a great example of referral marketing built right into the transaction.  I recently purchased some software called "SnagIt".  It’s a screen capture program on steroids.  It’s great, but I digress.

When I received the software, the package included a free 30 day trial of the same software.  "What’s the point of that", you ask, "You already bought it."

Here’s what it says on the disc package:  "A pair to share.  Please share this "FREE" 30-day trial of SnagIt and Camntasia Studio with your friends or colleagues."

BRILLIANT!  I obviously like the product or I wouldn’t have bought it.  Why wouldn’t I share the free trial with someone else? 

Think about it.  How can you incorporate this "free trial" offer into your business.