Here’s a great example of referral marketing built right into the transaction. I recently purchased some software called "SnagIt". It’s a screen capture program on steroids. It’s great, but I digress.
When I received the software, the package included a free 30 day trial of the same software. "What’s the point of that", you ask, "You already bought it."
Here’s what it says on the disc package: "A pair to share. Please share this "FREE" 30-day trial of SnagIt and Camntasia Studio with your friends or colleagues."
BRILLIANT! I obviously like the product or I wouldn’t have bought it. Why wouldn’t I share the free trial with someone else?
Think about it. How can you incorporate this "free trial" offer into your business.
Filed under: Advertising, Marketing and Positioning |
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