In an article called “Macy’s Discovers the Strength of Independent Retailers”, “Retailing Together” reports on Macy’s recent announcement that they are laying off 7,000 workers and moving the merchandising and buying decisions into local district offices. It seems that Macy’s has discovered that markets are different and that consumers, especially in the Midwest, like to [...]
Filed under: Advertising, Marketing and Positioning, Competition | Tagged: chain stores, famous-barr, federated, local merchants, macy's, may company | 3 Comments »
