Posted on October 27, 2009 by mlbuckley
Thanks to Phil Reed of Vacuums and More in Lincoln City, OR for sending me the link to this article from MSN City Guides. It’ s directed toward your customers.
The article, by John Rossheim, begins by appealing to shoppers’ civic pride and their desire to help their fellow citizens. If that doesn’t move them, Rossheim [...]
Filed under: Advertising, Marketing and Positioning, Buy Local | Tagged: Buy Local, small business | Leave a Comment »
Posted on July 8, 2009 by mlbuckley
In case you missed it, here’s a link to a recent Wall Street Journal article featuring the 3/50 Project. Frankly, the article isn’t that great, but it does highlight the experience of one small business owner’s success with her “buy local” efforts.
We don’t have the resources of our larger competitors when it comes to advertising [...]
Filed under: Advertising, Marketing and Positioning, Buy Local | Tagged: 3/50 Project, Buy Local, small business | Leave a Comment »
Posted on May 27, 2009 by mlbuckley
This post is inspired by a comment on the 3/50 Project facebook page. [In case you missed it, I wrote about the 3/50 Project earlier. There’s also a link to their home page on your left.
Lili Johnstone wrote: “Just wanted to say that even when you are far from home, you can still support local [...]
Filed under: Advertising, Marketing and Positioning, Branding, Buy Local, Travel | Tagged: 3/50 Project, Buy Local, small business | Leave a Comment »
Posted on March 10, 2009 by mlbuckley
Around here we’re pretty much coffee fanatics. At least my bride is. The doctor took me off caffeine a couple of years ago so I guess I’m a faux-coffee fanatic. Anyway, recently our faithful Bunn started leaking water. Not a lot of water, but enough to be a pain in the neck. There’s nothing worse [...]
Filed under: Buy Local, Competition | Tagged: buy american, Buy Local, handyman hardware, small business | Leave a Comment »